A baby in a cream ribbed romper stands on a pink blanket while being held by a woman, with the baby holding a white bottle. A green potted plant is visible in the background.

Truth in every touch

founded by a mum, backed by science

We want you to be in the loop with everything, including our product ingredients; where they're sourced, what they are for and the benefits they have to your little ones. Because everything is intentional.

Our Key Ingredients

Natural ingredients that nourish and protect
Oat Lipid

Oat Lipid

Deeply moisturizes and soothes sensitive skin
Strawberry Seed Oil

Strawberry Seed Oil

Rich in antioxidants and essential fatty acids
Natural Vanilla

Natural Vanilla

Calming fragrance with natural antibacterial properties
Vitamin E

Vitamin E

Powerful antioxidant that protects and nourishes
Grape Seed Oil

Grape Seed Oil

Lightweight oil that hydrates without clogging pores

Ingredient Information

Ingredient Name Purpose Source Benefits
Aqua - Distilled Water
Aqua - Distilled Water
Purified water produced in-house through distillation. Forms the main water phase of the lotion and carries the water-soluble ingredients. Distillation removes unwanted minerals and impurities, giving us clean and controlled water for a delicate baby product.
Sodium Phytate
Sodium Phytate
Naturally derived chelating ingredient made from plant sources such as rice bran or grain. Binds traces of metals that may enter through the water or raw materials. This helps prevent discolouration, oxidation and instability. Chosen as a plant-derived and biodegradable alternative to traditional EDTA chelators. It also helps the preservative system work more effectively.
Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside - Emulsifier M
Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside - Emulsifier M
Palm-free vegetable emulsifier made from plant glucose sourced from wheat, maize or cassava, together with fatty components from rapeseed oil. COSMOS approved Blends the water and vegetable oils together to create a smooth, stable and easily absorbed lotion. Suitable for sensitive skin and baby products. It creates a layered lamellar structure that helps support the skin barrier, provide lasting moisturisation and reduce transepidermal water loss. It is palm-free, biodegradable and made from renewable plant materials.
Vitis Vinifera Seed Oil - Grape Seed Oil
Vitis Vinifera Seed Oil - Grape Seed Oil
Vegetable oil obtained from grape seeds. Provides lightweight moisturisation without leaving the skin feeling heavy or greasy. Naturally rich in skin-conditioning fatty acids. Grape seeds are often recovered from the food and drinks industry, helping make use of a valuable by-product.
Helianthus Annuus Seed Oil, Vanilla Planifolia Fruit Extract, Tocopherol - Vanilla in Sunflower Oil
Helianthus Annuus Seed Oil, Vanilla Planifolia Fruit Extract, Tocopherol - Vanilla in Sunflower Oil
Vanilla fruit extract infused into sunflower seed oil with natural vitamin E. Helps moisturise and soften the skin while adding a gentle natural vanilla character. Allows us to create a pleasant product experience without using a synthetic fragrance oil. Sunflower oil is a renewable vegetable ingredient that supports soft and supple skin.
Squalane
Squalane
Vegetable-derived emollient produced from a plant source such as olive or sugarcane. Provides lightweight moisturisation and helps reduce dry or tight skin sensations. Plant-derived squalane gives a silky skin feel without the use of mineral oil, animal-derived squalene or synthetic silicone.
Simmondsia Chinensis Seed Oil - Jojoba Oil
Simmondsia Chinensis Seed Oil - Jojoba Oil
Vegetable liquid wax pressed from jojoba seeds. Softens and conditions the skin while improving the spreadability of the lotion. Jojoba is highly stable and resistant to oxidation, helping support the quality and useful life of the product. It gives a silky finish without synthetic silicone.
Fragaria Ananassa Seed Oil - Cold-Pressed Strawberry Seed Oil
Fragaria Ananassa Seed Oil - Cold-Pressed Strawberry Seed Oil
Cold-pressed vegetable oil obtained from strawberry seeds. Provides lightweight plant lipids that help keep the skin soft and supple. Cold pressing uses physical processing rather than solvent extraction. Strawberry seeds may also be recovered from fruit production, helping make use of a valuable food-industry by-product.
Avena Sativa Kernel Oil - Oat Oil Lipid E
Avena Sativa Kernel Oil - Oat Oil Lipid E
Natural lipid oil obtained from oat kernels. Helps moisturise, comfort and support the skin's natural protective barrier. Particularly beneficial for dry, sensitive and delicate skin. Oat oil contains fatty acids, natural antioxidants and sterols that help support moisture retention and skin comfort.
Hydrogenated Ethylhexyl Olivate and Hydrogenated Olive Oil Unsaponifiables - Olicone VAS
Hydrogenated Ethylhexyl Olivate and Hydrogenated Olive Oil Unsaponifiables - Olicone VAS
Natural, vegetable-derived emollient made from olive oil. Palm-free and COSMOS approved. Gives the lotion a smooth, silky and premium skin feel. It improves spreadability and reduces the heavy or greasy feeling sometimes associated with richer plant oils. Chosen as a natural vegetable alternative to synthetic silicones such as dimethicone. It gives a soft and elegant finish using an olive-derived ingredient rather than petroleum-based silicone.
Vegetable Glycerin - Palm-Free Glycerin
Vegetable Glycerin - Palm-Free Glycerin
Palm-free humectant derived from vegetable material. Draws water into the upper layers of the skin and helps prevent dryness. Supports lasting hydration using a renewable vegetable-derived ingredient rather than palm-derived glycerin.
Tocopherols and Helianthus Annuus Seed Oil - Natural Vitamin E
Tocopherols and Helianthus Annuus Seed Oil - Natural Vitamin E
Natural mixed tocopherols carried in sunflower seed oil. Conditions the skin and helps protect the vegetable oils from oxidation. Supports skin softness while also helping extend the useful life of the oils, reducing the risk of early spoilage and unnecessary product waste.
Amorphophallus Konjac Root Extract - Konjac Glucomannan
Amorphophallus Konjac Root Extract - Konjac Glucomannan
Natural plant polysaccharide obtained from the konjac root. Thickens the lotion and helps create a smooth, soft and cushioned texture. Used as a plant-based alternative to synthetic acrylic thickeners such as carbomer.
Citric Acid
Citric Acid
Naturally derived acid generally produced through the fermentation of plant sugars. Used in a very small amount to adjust the lotion to its required pH. Correct pH supports skin comfort, product stability and preservative performance. It allows the formulation to be adjusted without using a stronger mineral acid.
Cinnamomum Zeylanicum Leaf Oil - Cinnamon Leaf Essential Oil (6M+ Range)
Cinnamomum Zeylanicum Leaf Oil - Cinnamon Leaf Essential Oil (6M+ Range)
Natural essential oil steam-distilled from cinnamon leaves. Adds a warm natural fragrance without using a synthetic fragrance oil. Plant-derived and used at a carefully controlled level.
Phenoxyethanol and Ethylhexylglycerin - Preservative 12
Phenoxyethanol and Ethylhexylglycerin - Preservative 12
Carefully selected synthetic broad-spectrum preservation system. Biodegradable, vegan, palm-free, formaldehyde-free. Protects the water-based lotion against bacteria, yeast and mould throughout its shelf life and during normal use. Reliable preservation is especially important for a baby product, as microbial contamination can make a water-based cosmetic unsafe. This system is effective at a low concentration.
Purpose
Purified water produced in-house through distillation.
Source
Forms the main water phase of the lotion and carries the water-soluble ingredients.
Benefits
Distillation removes unwanted minerals and impurities, giving us clean and controlled water for a delicate baby product.
Purpose
Naturally derived chelating ingredient made from plant sources such as rice bran or grain.
Source
Binds traces of metals that may enter through the water or raw materials. This helps prevent discolouration, oxidation and instability.
Benefits
Chosen as a plant-derived and biodegradable alternative to traditional EDTA chelators. It also helps the preservative system work more effectively.
Purpose
Palm-free vegetable emulsifier made from plant glucose sourced from wheat, maize or cassava, together with fatty components from rapeseed oil. COSMOS approved
Source
Blends the water and vegetable oils together to create a smooth, stable and easily absorbed lotion.
Benefits
Suitable for sensitive skin and baby products. It creates a layered lamellar structure that helps support the skin barrier, provide lasting moisturisation and reduce transepidermal water loss. It is palm-free, biodegradable and made from renewable plant materials.
Purpose
Vegetable oil obtained from grape seeds.
Source
Provides lightweight moisturisation without leaving the skin feeling heavy or greasy.
Benefits
Naturally rich in skin-conditioning fatty acids. Grape seeds are often recovered from the food and drinks industry, helping make use of a valuable by-product.
Purpose
Vanilla fruit extract infused into sunflower seed oil with natural vitamin E.
Source
Helps moisturise and soften the skin while adding a gentle natural vanilla character.
Benefits
Allows us to create a pleasant product experience without using a synthetic fragrance oil. Sunflower oil is a renewable vegetable ingredient that supports soft and supple skin.
Purpose
Vegetable-derived emollient produced from a plant source such as olive or sugarcane.
Source
Provides lightweight moisturisation and helps reduce dry or tight skin sensations.
Benefits
Plant-derived squalane gives a silky skin feel without the use of mineral oil, animal-derived squalene or synthetic silicone.
Purpose
Vegetable liquid wax pressed from jojoba seeds.
Source
Softens and conditions the skin while improving the spreadability of the lotion.
Benefits
Jojoba is highly stable and resistant to oxidation, helping support the quality and useful life of the product. It gives a silky finish without synthetic silicone.
Purpose
Cold-pressed vegetable oil obtained from strawberry seeds.
Source
Provides lightweight plant lipids that help keep the skin soft and supple.
Benefits
Cold pressing uses physical processing rather than solvent extraction. Strawberry seeds may also be recovered from fruit production, helping make use of a valuable food-industry by-product.
Purpose
Natural lipid oil obtained from oat kernels.
Source
Helps moisturise, comfort and support the skin's natural protective barrier.
Benefits
Particularly beneficial for dry, sensitive and delicate skin. Oat oil contains fatty acids, natural antioxidants and sterols that help support moisture retention and skin comfort.
Purpose
Natural, vegetable-derived emollient made from olive oil. Palm-free and COSMOS approved.
Source
Gives the lotion a smooth, silky and premium skin feel. It improves spreadability and reduces the heavy or greasy feeling sometimes associated with richer plant oils.
Benefits
Chosen as a natural vegetable alternative to synthetic silicones such as dimethicone. It gives a soft and elegant finish using an olive-derived ingredient rather than petroleum-based silicone.
Purpose
Palm-free humectant derived from vegetable material.
Source
Draws water into the upper layers of the skin and helps prevent dryness.
Benefits
Supports lasting hydration using a renewable vegetable-derived ingredient rather than palm-derived glycerin.
Purpose
Natural mixed tocopherols carried in sunflower seed oil.
Source
Conditions the skin and helps protect the vegetable oils from oxidation.
Benefits
Supports skin softness while also helping extend the useful life of the oils, reducing the risk of early spoilage and unnecessary product waste.
Purpose
Natural plant polysaccharide obtained from the konjac root.
Source
Thickens the lotion and helps create a smooth, soft and cushioned texture.
Benefits
Used as a plant-based alternative to synthetic acrylic thickeners such as carbomer.
Purpose
Naturally derived acid generally produced through the fermentation of plant sugars.
Source
Used in a very small amount to adjust the lotion to its required pH.
Benefits
Correct pH supports skin comfort, product stability and preservative performance. It allows the formulation to be adjusted without using a stronger mineral acid.
Purpose
Natural essential oil steam-distilled from cinnamon leaves.
Source
Adds a warm natural fragrance without using a synthetic fragrance oil.
Benefits
Plant-derived and used at a carefully controlled level.
Purpose
Carefully selected synthetic broad-spectrum preservation system. Biodegradable, vegan, palm-free, formaldehyde-free.
Source
Protects the water-based lotion against bacteria, yeast and mould throughout its shelf life and during normal use.
Benefits
Reliable preservation is especially important for a baby product, as microbial contamination can make a water-based cosmetic unsafe. This system is effective at a low concentration.
No ingredients found